To Create A Great Fan Experience, Nationwide Wanted Us On Their Side
We began working with Nationwide Insurance in 2006 to design and build a large display that could be used at NASCAR races, NFL and college football games, or other events. The biggest challenge was making insurance fun, and we solved that by creating a family-oriented environment that led to positive brand engagement through numerous Nationwide-branded games that let players win prizes. Visitors could play skee ball, corn hole, a prize wheel, or a large Plinko board.
The Nationwide experience was a tremendous success, regularly drawing over 6,000 visitors at weekly NASCAR races. As a result, Nationwide contracted with us to update, build, transport, and operate the display for eight years.
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