The Cub Cadet Test Drive Challenge

Helping Cub Cadet Get Mower Customers

Cub Cadet and their event marketing company – Red Moon Marketing – launched their Test Drive Challenge in 2012, and came to us help design the components. We designed the graphics for and built a 53’ mobile marketing unit that traveled to Home Depot stores around the country to give consumers the chance to test drive Cub Cadet lawn mowers. We also designed and created the course for the test drive challenge as well as

the interactive elements for the display, including tents, signage with product information, a consumer data collection center, and an area with games for customers to play while waiting their turn on the course. The 2012 season was so successful that Cub Cadet asked us to provide five smaller mobile marketing units that could be used to reach Home Depot stores in all regions of the United States and even into Canada.

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