Helping NASCAR Fans Dig Clean Coal
The American Coalition for Clean Coal Electricity (ACCCE) sponsored the America’s Power Chevrolet for JR Motorsports. To maximize their sponsorship, they wanted to create a NASCAR track experience that would allow fans to come by and see the America’s Power show car, get a driver’s autograph, and learn about Clean Coal Technology. The experience we created included multiple points for fan interaction, including touch screen tablets that explained how clean coal meets EPA regulations and gave people the opportunity to join the coalition.
ACCCE’s other need was that the display could be used not just for larger events, such as NASCAR and other sports arenas, but also for smaller events such as energy conventions and tradeshows. To meet that need, we developed a display that would break down into A, B, and C set ups, easily going from a 40’ x 40’ display to a 10’ x 40’ display to fit the space available. We also developed an additional 10’ x 20’ display for use at conventions and tradeshows with more limited space requirements.
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