Look around your house or office. Chances are there’s something there that has a company’s logo on it. And there’s also a good chance it’s something you’ve had for a while. I can say that with confidence because statistics back me up. In a recent survey of consumers, the surveyors found that:
At JKS, we see our business as part of our community. Many of the people we interact with at work – fellow employees, customers, vendors – are people we see out and about. It may be different when your business is based in New York or Los Angeles, but when your location is a largely rural, small town area, you realize how interconnected everyone is and how important it is to have community support. You also realize how important it is to give something back to that community.
Moving is hard, and no one enjoys it. But sometimes, you just have to move. That’s where we were 10 years ago when we decided to move to our current location in Davidson County, N.C. It wasn’t that we wanted to move – we had to move in order to grow.
Here at JKS, we welcome visitors to our office, but we do tell them one thing – if you don’t like dogs, you may not like it here. My Great Pyrenees, Tray, and my Bernese Mountain Dog, Cal, have the run of the place. As a result, our offices have more fur and drool than most people are used to. And we wouldn’t have it any other way.
One of the most important things in our business – or any business, for that matter – is responsiveness. When a customer calls and needs something fast, you have to be ready to meet that need, or you may lose that customer.
My husband, Will Spencer, started JKS Incorporated in 1983. The name comes from his father’s initials, John Kerr Spencer. Will was 23 years old at the time, and he started the business not even knowing what it was going to be. “I rented a building with no idea what I was going to do, but I knew I was going to do something. And here we are 34 years later.”
When you run a business, you know that the most important service is making the customer happy. That’s true whether it’s a large experiential marketing firm like ours, or you’re a guy with a lawnmower who cuts grass. But how do you keep customers happy? Well, at JKS we don’t have a “Philosophy of Customer Service” carved in stone, but we do have a few things that we focus on to make sure our customers keep coming back. Continue reading
When people ask me what we do here at JKS, it’s a challenge to keep my answer under an hour because we do so many different things. It’s rare that that a client comes to us and just says, “I need a banner” or “I need a show car.” The projects we take on involve a lot of different things, and clients come to us because they know we can do them all.
A great example of a project that involves almost everything we do is what we call the “Mobile Cigar” lounge that we just recently completed.
We work with clients across the country, and recently I realized that many of our clients, even some we’ve worked with for years, have never visited our facilities here in Welcome. Which is a shame, because we really have a very cool place and I love to show it off. Since we take a lot of pride in doing fun and innovative things for our clients, I wanted a fun and innovative way to show folks our headquarters. I happened to see a video on TV where a drone was used to tour a building, and I really liked the result, so I thought a “behind the scenes” drone tour of our place would be a great way to go.