Moving is hard, and no one enjoys it. But sometimes, you just have to move. That’s where we were 10 years ago when we decided to move to our current location in Davidson County, N.C. It wasn’t that we wanted to move – we had to move in order to grow.
Here at JKS, we welcome visitors to our office, but we do tell them one thing – if you don’t like dogs, you may not like it here. My Great Pyrenees, Tray, and my Bernese Mountain Dog, Cal, have the run of the place. As a result, our offices have more fur and drool than most people are used to. And we wouldn’t have it any other way.
One of the most important things in our business – or any business, for that matter – is responsiveness. When a customer calls and needs something fast, you have to be ready to meet that need, or you may lose that customer.
My husband, Will Spencer, started JKS Incorporated in 1983. The name comes from his father’s initials, John Kerr Spencer. Will was 23 years old at the time, and he started the business not even knowing what it was going to be. “I rented a building with no idea what I was going to do, but I knew I was going to do something. And here we are 34 years later.”
When you run a business, you know that the most important service is making the customer happy. That’s true whether it’s a large experiential marketing firm like ours, or you’re a guy with a lawnmower who cuts grass. But how do you keep customers happy? Well, at JKS we don’t have a “Philosophy of Customer Service” carved in stone, but we do have a few things that we focus on to make sure our customers keep coming back. Continue reading
Racing Electronics is known as the leader in communication systems for the racing industry, with products used by both race teams and fans. They’re also a long-time client of JKS, and recently asked us to help them introduce a new product to race fans called the Legend. The Legend combines two of RE’s most popular technologies – the FanVision handheld video receiver and the RE 3000 audio scanner – into one device, allowing fans at the race to watch broadcast video and in-car camera feeds, hear in-car audio communications, and see live statistics.
When people ask me what we do here at JKS, it’s a challenge to keep my answer under an hour because we do so many different things. It’s rare that that a client comes to us and just says, “I need a banner” or “I need a show car.” The projects we take on involve a lot of different things, and clients come to us because they know we can do them all.
A great example of a project that involves almost everything we do is what we call the “Mobile Cigar” lounge that we just recently completed.
We work with clients across the country, and recently I realized that many of our clients, even some we’ve worked with for years, have never visited our facilities here in Welcome. Which is a shame, because we really have a very cool place and I love to show it off. Since we take a lot of pride in doing fun and innovative things for our clients, I wanted a fun and innovative way to show folks our headquarters. I happened to see a video on TV where a drone was used to tour a building, and I really liked the result, so I thought a “behind the scenes” drone tour of our place would be a great way to go.
At times a corporate client will come to us and say they want to market their product in an experiential way, but they don’t have a clear idea of what’s involved with that. They may know they want to take their message to a certain place and a certain group, but not exactly sure how to do this, so they ask us for our recommendations. The first thing we tell them is that whatever the overall idea or concept, make sure the experience they create has some fun, interactive elements.