Our dear friend and creative services director, Jerry Long, has had quite a year. Today — one heart attack, one open-heart, triple-bypass surgery, and months of recovery later — we’re happy to report that Jerry’s journey in 2019 has led to many changes for the better, for him and for JKS.
Look around your house or office. Chances are there’s something there that has a company’s logo on it. And there’s also a good chance it’s something you’ve had for a while. I can say that with confidence because statistics back me up. In a recent survey of consumers, the surveyors found that:
91% had at least one promotional product in their kitchen and 74% had at least one promotional product in their work area.
Let’s say you’re at an event. When you look out over the crowd, what are you likely to see? A lot of people these days ignore their surroundings, looking down at the little screens they have in their hands instead. One of the big challenges we face is creating experiences that are fun and interesting enough to tear people away from their devices, and we’ve found that one great way to do that is with a bigger screen! Continue reading
There really is no typical JKS project. Some of our clients come to us with a fully formed idea and ask us to execute it. The challenge with this approach is figuring out how to make their vision come to life within budget limitations. But others come to us with just a thought or an idea and lean on us to turn their idea into reality, which is more of a challenge.
Any partner you are working with needs to have three things to make it happen – experience, creativity, and resources. You can apply these three things to virtually any situation where you want to partner with a business to get something done.
The guys in our shop amaze me on a daily basis. They can literally build anything. Case in point – a doghouse from the future.
Here’s the backstory: I heard about a fundraiser called Raise The Woof to help meet the needs of animals in our community. The idea was that people and businesses would build unique and unusual doghouses that would then be auctioned off, with the money going to support groups like the Davidson County Animal Alliance, High Point Canine Solutions, and other local charities. Now as you know from a previous blog, dogs are near and dear to my heart, so I thought JKS should be represented with a doghouse.
This weekend the 76th Annual Goodwood Members’ Meeting will be underway with longtime friends Will Spencer – President/CEO of JKS Incorporated – and Ed Berrier – JKS’s race shop specialist/driver – attending the event for the second time since 2016.
Every year at the Goodwood Members’ Meeting, festivities such as ‘thrilling races & high-speed demos’ take place on the iconic Goodwood Motor Circuit, along with a slew of other activities fun for the whole family. Continue reading
When the 2018 NASCAR season kicks off at Daytona on February 18, some of our work will once again be on hand. As we’ve done for the last 15 years, we’ve painted the car hauler for the Wood Brothers Racing team, which this year is fielding the Menards #21 Ford Fusion driven by Paul Menard. Since this is Menards and Paul Menard’s first year with the Wood Brother’s team, the trailer had to be completely redone. As you can see, the results are eye-catching.
Back in the 80s, just after Will had started JKS, a good friend of his named Denny Hauser, who owned the very successful Hauser Rental Company, told Will something he’s never forgotten: “Will, it’s not the big customers that make you, it’s the little ones that keep you in business. They’re the core of your business, and the big customer, when you have one, is the gravy.”
JKS Incorporated is delighted to be sent an invitation to participate in the 2018 Autosport International Show in Birmingham, UK in January.
Autosport International, a four day motorsports show held at the National Exhibition Centre (NEC) in Birmingham, UK, will be celebrating its 28th anniversary of the event between the 11th and 14th of January, 2018 at the NEC in Birmingham. The show is composed of three separate events: The Racing Car Show, the Engineering Show, and the Performance Car Show. Continue reading