When the 2018 NASCAR season kicks off at Daytona on February 18, some of our work will once again be on hand. As we’ve done for the last 15 years, we’ve painted the car hauler for the Wood Brothers Racing team, which this year is fielding the Menards #21 Ford Fusion driven by Paul Menard. Since this is Menards and Paul Menard’s first year with the Wood Brother’s team, the trailer had to be completely redone. As you can see, the results are eye-catching.
Back in the 80s, just after Will had started JKS, a good friend of his named Denny Hauser, who owned the very successful Hauser Rental Company, told Will something he’s never forgotten: “Will, it’s not the big customers that make you, it’s the little ones that keep you in business. They’re the core of your business, and the big customer, when you have one, is the gravy.”
JKS Incorporated is delighted to be sent an invitation to participate in the 2018 Autosport International Show in Birmingham, UK in January.
Autosport International, a four day motorsports show held at the National Exhibition Centre (NEC) in Birmingham, UK, will be celebrating its 28th anniversary of the event between the 11th and 14th of January, 2018 at the NEC in Birmingham. The show is composed of three separate events: The Racing Car Show, the Engineering Show, and the Performance Car Show. Continue reading
At JKS, we see our business as part of our community. Many of the people we interact with at work – fellow employees, customers, vendors – are people we see out and about. It may be different when your business is based in New York or Los Angeles, but when your location is a largely rural, small town area, you realize how interconnected everyone is and how important it is to have community support. You also realize how important it is to give something back to that community.
Anyone who runs a business worries about employee retention. Bringing in new people is a hassle – there’s interviewing, training, paperwork, and so on. If you have someone who’s doing a good job, you want to keep them. That doesn’t just mean paying them well and offering good benefits. People like to feel appreciated, and Thanksgiving is a great time to show your appreciation to your employees.
Moving is hard, and no one enjoys it. But sometimes, you just have to move. That’s where we were 10 years ago when we decided to move to our current location in Davidson County, N.C. It wasn’t that we wanted to move – we had to move in order to grow.
Here at JKS, we welcome visitors to our office, but we do tell them one thing – if you don’t like dogs, you may not like it here. My Great Pyrenees, Tray, and my Bernese Mountain Dog, Cal, have the run of the place. As a result, our offices have more fur and drool than most people are used to. And we wouldn’t have it any other way.
One of the most important things in our business – or any business, for that matter – is responsiveness. When a customer calls and needs something fast, you have to be ready to meet that need, or you may lose that customer.
My husband, Will Spencer, started JKS Incorporated in 1983. The name comes from his father’s initials, John Kerr Spencer. Will was 23 years old at the time, and he started the business not even knowing what it was going to be. “I rented a building with no idea what I was going to do, but I knew I was going to do something. And here we are 34 years later.”
When you run a business, you know that the most important service is making the customer happy. That’s true whether it’s a large experiential marketing firm like ours, or you’re a guy with a lawnmower who cuts grass. But how do you keep customers happy? Well, at JKS we don’t have a “Philosophy of Customer Service” carved in stone, but we do have a few things that we focus on to make sure our customers keep coming back. Continue reading