My husband, Will Spencer, started JKS Incorporated in 1983. The name comes from his father’s initials, John Kerr Spencer. Will was 23 years old at the time, and he started the business not even knowing what it was going to be. “I rented a building with no idea what I was going to do, but I knew I was going to do something. And here we are 34 years later.”
When you run a business, you know that the most important service is making the customer happy. That’s true whether it’s a large experiential marketing firm like ours, or you’re a guy with a lawnmower who cuts grass. But how do you keep customers happy? Well, at JKS we don’t have a “Philosophy of Customer Service” carved in stone, but we do have a few things that we focus on to make sure our customers keep coming back. Continue reading
Racing Electronics is known as the leader in communication systems for the racing industry, with products used by both race teams and fans. They’re also a long-time client of JKS, and recently asked us to help them introduce a new product to race fans called the Legend. The Legend combines two of RE’s most popular technologies – the FanVision handheld video receiver and the RE 3000 audio scanner – into one device, allowing fans at the race to watch broadcast video and in-car camera feeds, hear in-car audio communications, and see live statistics.
When people ask me what we do here at JKS, it’s a challenge to keep my answer under an hour because we do so many different things. It’s rare that that a client comes to us and just says, “I need a banner” or “I need a show car.” The projects we take on involve a lot of different things, and clients come to us because they know we can do them all.
A great example of a project that involves almost everything we do is what we call the “Mobile Cigar” lounge that we just recently completed.
We work with clients across the country, and recently I realized that many of our clients, even some we’ve worked with for years, have never visited our facilities here in Welcome. Which is a shame, because we really have a very cool place and I love to show it off. Since we take a lot of pride in doing fun and innovative things for our clients, I wanted a fun and innovative way to show folks our headquarters. I happened to see a video on TV where a drone was used to tour a building, and I really liked the result, so I thought a “behind the scenes” drone tour of our place would be a great way to go.
At times a corporate client will come to us and say they want to market their product in an experiential way, but they don’t have a clear idea of what’s involved with that. They may know they want to take their message to a certain place and a certain group, but not exactly sure how to do this, so they ask us for our recommendations. The first thing we tell them is that whatever the overall idea or concept, make sure the experience they create has some fun, interactive elements.
At JKS we get the opportunity to do a lot of cool things, and one of the coolest is helping make TV commercials and movies seen by millions of people. Here’s something you probably never really thought about – almost everything you see in commercials and movies is a prop, either rented for the production or, in some cases, created just for the production. And when the people who make those commercials and movies in this area need those props, or what they call assets, they often get them from JKS.
At JKS Incorporated our business is helping corporate sponsors create and stage large, interactive displays and promotions, usually at sports venues like NASCAR races, PGA tournaments or football games, but also at street fairs or retail locations or virtually anywhere else. To accomplish this, we’ve got to come up with interesting creative concepts and interactive games that will draw people to these displays and create memorable experiences. Working with large corporations and their marketing agencies to conceive and produce innovative and energizing displays, we need to tap into the technologies that younger people are using, because those are the fans our clients usually want to attract. So, to attract new clients, we need to demonstrate that we know and understand the technology and trends out there and can incorporate them into what we do.